Proud Beer
Overview
Illustration and label design for PROUD Beer, a queer beer brand that supports LGBTQI+ charities. I created a vibrant visual world designed to celebrate community, identity and Pride across packaging and merchandise.
Services
Packaging
Packaging
Role
Creative director, illustrator, graphic designer
Initial sketches explored different ways to capture the energy of Pride, developing a busy party scene alongside a simpler flag-led illustration that could flex across formats.
The final illustrations became the centrepiece of the beer labels, designed to wrap around the bottles while retaining impact from every angle. The artwork was also adapted across multipack packaging, T-shirts and digital applications.
