Made Strong
Overview
Made Strong launched as both a global campaign and a soft refresh of the Dr. Martens brand. I helped shape its digital creative direction and strategy, translating the new identity across the website, campaign experience and CRM while balancing brand storytelling with commercial needs.
Services
Web Design
Branding, Digital Marketing
Role
Digital creative lead, Digital Marketing lead, Designer
Built the digital content and UX plan for the Made Strong rollout, mapping how the refreshed identity would work across campaign, commerce and CRM touch points while creating a scalable system for global regions.
A bolder, editorial refresh brought Made Strong to life while balancing brand storytelling with commercial needs.
A refreshed CRM system spanning campaign, talent, product and automated journeys, with a cleaner, mobile-first approach.
A story-led hub combining film, talent stories and product to bring the Made Strong campaign to life.