DMs x Bratz
Overview
The Dr. Martens × Bratz collaboration celebrated individuality through a limited-edition collection. As Global Design Lead, I helped build the creative direction and shaped the campaign's digital identity, UX and customer journey across ecommerce, CRM and global marketing assets.
Services
Web Design
Digital Marketing, Creative Direction
Role
Creative Design lead, Digital Marketing support, Digital Designer lead
Mood boards and wireframes helped shape the campaign’s visual identity, customer journey and content needs before moving into final design.
We built anticipation with a product-matching quiz, giving consumers a sneak peek of the collection while driving CRM sign-ups for launch.
A visually-led, bento-style landing page put the campaign and products front and centre, supported by personalised CRM and clear routes to shop.
CRM supported the campaign from tease to launch, with personalised quiz-result emails, product storytelling and clear routes back to shop the collection.
The campaign extended across CRM, homepage, PLP, PDP, paid and social, creating a consistent experience across every digital touchpoint.