Dr. Martens Pride
Overview
Led the digital design for Dr. Martens global Pride campaign, translating For Pride. Then. Now. Always. into an evolving digital experience celebrating LGBTQIA+ history, community and creativity. The campaign brought together a Pride hub, artist collaboration pages and CRM, evolving from pre-launch awareness and sign-up through to the collaboration launch.
Services
Web Design
Digital Marketing, Creative Direction
Role
Creative Design lead, Digital Marketing lead, Digital Designer lead
I built the UX and digital marketing plans while working with the Retail Design Lead to develop a creative direction that could evolve from pre-launch through to the full campaign launch.
Pre-launch Pride Hub
Launch Pride Hub
