Boots Like No Other
Overview
I led the digital design for the global Boots Like No Other campaign at Dr. Martens, translating a multi-channel brand platform into scalable web presence and CRM experiences. The project combined storytelling, UX thinking and ecommerce design to strengthen product consideration and support global commercial objectives.
Services
Web Design
Digital Marketing, Digital Design
Role
Digital Designer lead
Mapped the campaign journey through initial sketches and lo-fi wireframes, defining content flow and UX before moving into design.
Designed mobile-first before developing desktop, using scroll transitions inspired by the campaign’s stomping movement to bring the experience to life.
Created a flexible CRM design bank for global regions, covering campaign launches and targeted journeys for key consumer groups.
Built a scalable ecosystem across landing pages, CRM, HP, PLP, PDP, MMS, paid and social. Connecting global creative, UX and commercial goals.
